CONSUMER PLATFORM

Optum Homepage Redesign

40% Engagement

24% Task Completion

13% Bounce Rate

Reframed homepage analytics and prototype-led prioritization into a phased experience strategy that improved clarity, engagement, and next-step completion.

B2B / HEALTHCARE

Encounter Submission Portal

Turned a rough workflow concept into a demoable MVP and build-ready direction through workshops, prototyping, and structured handoff.

AI / PRODUCT EXPLORATION

Designed an AI-assisted coaching tool that helps volunteer coaches plan structured, age-appropriate practices. Focused on defining a usable MVP, shaping decision-support interactions, and translating ambiguous inputs into clear, actionable outputs.