John Joran
Designing clearer customer experiences inside complex systems
I help teams uncover friction, align around better opportunities, and turn research, workshops, and prototype-led exploration into experience improvements that customers and organizations can feel.
My background spans healthcare, enterprise platforms, and service-heavy environments where the challenge is rarely just the interface. It is making the full experience easier to understand, navigate, and improve across customer touchpoints, internal workflows, and evolving business needs.
How I Work
Prototype to clarify
I use prototypes to make ideas tangible early, reduce ambiguity, and help teams react to something real before committing too late.
Structure complexity
I focus on journeys, workflows, content, and reusable patterns that make complicated experiences easier to understand and improve.
Align around what matters
I work across product, engineering, research, content, analytics, and stakeholders to turn fragmented inputs into clearer direction and stronger decisions.
Design with reality in mind
I think about organizational constraints, implementation realities, and what can move now versus what needs a phased path forward.
Selected Work
01
CONSUMER PLATFORM
Optum Homepage Redesign
40% Engagement
24% Task Completion
13% Bounce Rate
Reframed homepage analytics and prototype-led prioritization into a phased experience strategy that improved clarity, engagement, and next-step completion.
Read case study
02
B2B / HEALTHCARE
Encounter Submission Portal
20+ Qualified Leads
MVP Prototype
Engineering-Ready Handoff
Turned a rough workflow concept into a demoable MVP and build-ready direction through workshops, prototyping, and structured handoff.
Read case study
03
AI / PRODUCT EXPLORATION
PracticePilot
AI-Assisted Practice Planning
MVP Product Definition
AI Decision Framework
0→1 Product Concept
Designed an AI-assisted coaching tool that helps volunteer coaches plan structured, age-appropriate practices. Focused on defining a usable MVP, shaping decision-support interactions, and translating ambiguous inputs into clear, actionable outputs.
Read case study
Experience Snapshot
Optum
Thomson Reuters
McGraw-Hill Higher Education
Enterprise systems
Healthcare
Legal
Education
Complex platforms
John Joran
Designing clearer customer experiences inside complex systems
I help teams uncover friction, align around better opportunities, and turn research, workshops, and prototype-led exploration into experience improvements that customers and organizations can feel.
My background spans healthcare, enterprise platforms, and service-heavy environments where the challenge is rarely just the interface. It is making the full experience easier to understand, navigate, and improve across customer touchpoints, internal workflows, and evolving business needs.
How I Work
Prototype to clarify
I use prototypes to make ideas tangible early, reduce ambiguity, and help teams react to something real before committing too late.
Structure complexity
I focus on journeys, workflows, content, and reusable patterns that make complicated experiences easier to understand and improve.
Align around what matters
I work across product, engineering, research, content, analytics, and stakeholders to turn fragmented inputs into clearer direction and stronger decisions.
Design with reality in mind
I think about organizational constraints, implementation realities, and what can move now versus what needs a phased path forward.
Selected Work
01
CONSUMER PLATFORM
Optum Homepage Redesign
40% Engagement
24% Task Completion
13% Bounce Rate
Reframed homepage analytics and prototype-led prioritization into a phased experience strategy that improved clarity, engagement, and next-step completion.
Read case study
02
B2B / HEALTHCARE
Encounter Submission Portal
20+ Qualified Leads
MVP Prototype
Engineering-Ready Handoff
Turned a rough workflow concept into a demoable MVP and build-ready direction through workshops, prototyping, and structured handoff.
Read case study
03
AI / PRODUCT EXPLORATION
PracticePilot
AI-Assisted Practice Planning
MVP Product Definition
AI Decision Framework
0→1 Product Concept
Designed an AI-assisted coaching tool that helps volunteer coaches plan structured, age-appropriate practices. Focused on defining a usable MVP, shaping decision-support interactions, and translating ambiguous inputs into clear, actionable outputs.
Read case study
John Joran
Designing clearer customer experiences inside complex systems
I help teams uncover friction, align around better opportunities, and turn research, workshops, and prototype-led exploration into experience improvements that customers and organizations can feel.
My background spans healthcare, enterprise platforms, and service-heavy environments where the challenge is rarely just the interface. It is making the full experience easier to understand, navigate, and improve across customer touchpoints, internal workflows, and evolving business needs.
How I Work
Prototype to clarify
I use prototypes to make ideas tangible early, reduce ambiguity, and help teams react to something real before committing too late.
Structure complexity
I focus on journeys, workflows, content, and reusable patterns that make complicated experiences easier to understand and improve.
Align around what matters
I work across product, engineering, research, content, analytics, and stakeholders to turn fragmented inputs into clearer direction and stronger decisions.
Design with reality in mind
I think about organizational constraints, implementation realities, and what can move now versus what needs a phased path forward.
Selected Work
01
CONSUMER PLATFORM
Optum Homepage Redesign
40% Engagement
24% Task Completion
13% Bounce Rate
Reframed homepage analytics and prototype-led prioritization into a phased experience strategy that improved clarity, engagement, and next-step completion.
Read case study
02
B2B / HEALTHCARE
Encounter Submission Portal
20+ Qualified Leads
MVP Prototype
Engineering-Ready Handoff
Turned a rough workflow concept into a demoable MVP and build-ready direction through workshops, prototyping, and structured handoff.
Read case study
03
AI / PRODUCT EXPLORATION
PracticePilot
AI-Assisted Practice Planning
MVP Product Definition
AI Decision Framework
0→1 Product Concept
Designed an AI-assisted coaching tool that helps volunteer coaches plan structured, age-appropriate practices. Focused on defining a usable MVP, shaping decision-support interactions, and translating ambiguous inputs into clear, actionable outputs.
Read case study